How a Hesitant Operator Transformed the Operation and Let the World See a Course’s True Potential
The Challenge: A Beautiful Course, Buried by Broken Systems
Bear Creek Golf Course in northern Washington is a special place — a scenic nine-hole layout framed by mountain views and home to a loyal, laid-back golf community. The atmosphere was inviting, the staff was warm, and the members loved their course. But the technology behind the operation held everything back.
“Everything was harder than it needed to be,” recalls owner-operator Angie Andrew. “Our systems didn’t talk to each other, support was hard to reach, and we were constantly working around problems.”
Like many facilities, Bear Creek struggled with outdated, disconnected tools:
- Double-booked tee times because the system couldn’t handle nine-hole turn logic
- Paper-based food & beverage orders
- Separate systems requiring manual data entry
- No marketing database or customer communication tools
- Minimal support, leaving Angie on her own
- A website that didn’t reflect the true beauty of the course
Guests often arrived surprised at how great the course was — simply because Bear Creek’s online presence didn’t match its real-world experience. As a one-person operator juggling every role from GM to bookkeeper, Angie wanted to grow the business but feared the workload a system change might create.
“I wanted change, but to be honest, it was intimidating,” she said. “I thought I’d be taking on more than I could handle.”
The Turning Point: Finding a Partner Who Understood
Everything shifted when Angie met the Teesnap team. Teesnap’s hands-on approach removed the stress of switching:
- Guided onboarding and setup
- Complete data migration
- Personalized staff training
- Ongoing support that never leaves her on her own
Angie Andrew
Owner / Operator, Bear Creek Golf CourseThe Solution: One Platform That Runs the Entire Operation
With Teesnap, Bear Creek replaced multiple disconnected systems with a modern, unified platform that simplified daily operations:
- Smarter Tee Sheet
- Modern Cloud-Based Point of Sale
- Integrated CRM & Marketing
- A Beautiful New Website
- Ongoing Partnership
- Automation & Time-Saving Workflows
Angie Andrew
Owner / Operator, Bear Creek Golf CourseThe Results: Operational Ease, Marketing Performance & Revenue Growth
Teesnap didn’t just simplify Bear Creek’s operation — it helped the course unlock new visibility and new revenue.
Operational Improvements
| Challenge | Before Teesnap | After Teesnap |
| Turn Management | Double-booked tee times | Automated turn logic |
| POS & F&B | Paper orders, no tracking | Fully integrated digital POS |
| Website | Outdated, uninspiring | Modern site showcasing the course |
| Marketing | No database or outreach | 4,500+ contacts & regular campaigns |
| Support | Minimal and slow | Fast, proactive partnership |
Website Before & After
Before Teesnap, Bear Creek’s online presence undersold the course. Today, the website showcases its true character — helping attract new golfers and drive more play.
Season Performance
Within the first full season on Teesnap:
- Rounds increased by 16%
- Over $30,000 in online and promotional sales
- Email open rates exceeded 40%
- Hours of staff time saved weekly through automation
Black Friday Success: A Clear Example of What’s Now Possible
Before Teesnap, Bear Creek didn’t have the database, tools, or confidence to run meaningful promotions. With a unified CRM, integrated email tools, a modern website, and marketing guidance, their Black Friday event became their best-performing promotion ever — generating $28,000 in just three days.
And the success wasn’t due to discounts. The campaign worked because the offers were strategically designed to appeal to different customer types, create urgency, and maximize both immediate revenue and long-term value.
A Cohesive Offer Strategy Built for Revenue Growth
Instead of isolated discounts, Bear Creek’s Black Friday promotion became a structured, multi-layered revenue engine.
1. Membership Savings That Drove Upfront Commitments
Teesnap helped position modest membership discounts as a limited-time incentive, nudging loyal golfers and newcomers to lock in their season early.
This generated strong, predictable cash flow before spring — something Bear Creek had never been able to achieve.
2. Punch Cards That Captured the “Almost-Member” Golfer
Discounted weekday and all-access punch cards offered high perceived value without sacrificing margin.
These appealed especially to regulars who weren’t ready for full membership but still wanted a deal.
3. Pro Shop Promotions That Boosted Average Order Value
A combination of 15–25% discounts and curated bundles helped move inventory and encouraged multi-item purchases.
Holiday shoppers responded especially well to bundle simplicity.
4. Bonus Gift Cards: High-Margin Offers That Lead to Repeat Visits
By offering bonus value instead of deep discounts, Bear Creek encouraged larger gift card purchases — a tactic that increases both upfront sales and future spending.
5. Play Bundles That Showcased the On-Course Experience
Round-plus-cart-plus-ball packages provided a premium-feeling offer while emphasizing what makes Bear Creek special: the golf experience itself.
Black Friday Outcomes
Total Revenue:
- $14,000 online
- $14,000 in person
→ $28,000 generated over three days
Channels Used:
- Targeted emails to a strong and growing database
- Coordinated social media posts
- A featured website promotion
The event was more than a sale — it was proof that with the right tools, guidance, and support, Bear Creek could activate its community and market like a much larger operation.
The Takeaway: Change Doesn’t Have to Be Hard
Angie feared switching systems would add stress. Instead, she found simplicity, partnership, and results.
“I wish I’d done it sooner. Teesnap made the transition easy and gave me the confidence to grow. For the first time, everything just works.”
Today, Bear Creek is running smoother, attracting more golfers, and finally showcasing the experience Angie always knew it could deliver.
Angie Andrew
Owner / Operator, Bear Creek Golf CourseYour course deserves the same.
If your systems are holding you back — in operations, marketing, or simply showing the world what makes your course special — Teesnap can help.
Ready to explore how Teesnap can help you run & grow your golf course?
Schedule a demo and talk with our team.
