How Teesnap Marketing Helped a Rebuilding Course Accelerate Growth and Achieve Record Revenue
Executive Summary
Kings Creek Country Club, the only public course on Cedar Creek Lake in Kaufman County, Texas, spent several years rebuilding after significant decline under previous ownership. Despite major improvements to turf, clubhouse operations, and customer experience, the course struggled to reach new golfers and communicate consistently with its growing audience.
In May 2025, Kings Creek launched Teesnap Marketing to modernize its digital presence, activate CRM-driven communication, and apply data-backed pricing strategies. The results were immediate and dramatic. Within months, Kings Creek achieved:
- A 63% year-over-year increase in rounds
- A 55% year-over-year increase in total revenue
These gains were achieved without increasing operating costs. Coordinated campaigns, accurate customer data, and optimized pricing created a sustainable growth engine that supported every department of the business.
Explore services included with Marketing by Teesnap.
About Kings Creek Country Club
Kings Creek is a blue collar, community focused golf club located on Cedar Creek Lake. It is the only public golf course on the lake and offers a renovated clubhouse, upgraded food and beverage operation, new carts, and a layout with water on sixteen holes. The course is surrounded by growing residential development and a steady flow of Dallas area lake travelers.
Key Features
- Par 71 layout with a wide open and player friendly design
- Water in play on sixteen of eighteen holes
- Only lighted driving range between Dallas and Tyler
- Full bar and restaurant that consistently drive revenue
- Membership growth from roughly a dozen members to more than seventy
- Stay and play accommodations located beside the first tee
- Monthly MGA tournaments, weekly leagues, and rising demand for outings
Challenges Before Teesnap Marketing
1. Limited Bandwidth for Marketing
Shawn McNeely, serving as both GM and superintendent, lacked the time to manage consistent marketing. Social posts were often created while operating equipment on the course. Email marketing fell to the golf professional, who had minimal experience in digital communication. As a result, messaging was inconsistent and often late.
2. Weak Digital Infrastructure
- Website updates were rare and content was outdated
- Instagram was not linked on the website
- Most golfers did not know the range was fully lit at night
- Tournament registration relied on phone calls and handwritten sheets
3. Underdeveloped Database and Low Engagement
- Email list exceeded 3,000 contacts, but engagement was low
- List growth had stalled
- No automated journeys were in place
- Few opportunities existed to capture new golfer data
4. Limited Reach Beyond Existing Followers
Marketing was heavily reliant on Facebook and local word of mouth. Many Dallas area travelers who once played Kings Creek did not realize course conditions had improved. The course struggled to reach outside its immediate social media bubble.
Shawn summarized the issue clearly:
“We were missing out on thousands of golfers driving by who did not know how much better we were.”
Why Kings Creek Chose Teesnap Marketing
The decision to adopt Teesnap Marketing was anchored in the need for full scale support that included email, social media, website management, SEO, and CRM driven communication. Kings Creek wanted a system that could:
- Consistently communicate with golfers
- Build a larger and healthier customer database
- Promote leagues, tournaments, and the lighted range
- Highlight improvements to the course
- Support membership growth
- Prepare for dynamic pricing
- Reduce on property staff workload
Shawn noted that Teesnap Marketing was exactly what they needed to take the course to the next level.
The Teesnap Marketing Solution
1. Full Digital Overhaul
Teesnap connected all accounts, cleaned up the online presence, updated the website, added missing links, improved branding, and built a long term content calendar. A shared Dropbox system ensured the marketing team could access fresh photos and videos for campaigns.
2. Modern Email Marketing
Teesnap deployed:
- Professionally designed campaigns
- Strong calls to action
- Automated journeys for lapsed golfers, post round thank you messages, and review requests
- Improved subject line strategy
- Engagement tracking and revenue reporting
3. Strategic Social Media Management
The social team at Teesnap implemented:
- Consistent posting across Facebook and Instagram
- Keyword and hashtag research tailored to the region
- Highlighted promotions for weekly events, tournaments, and food and beverage offers
- Follower growth campaigns to expand the audience
4. Online Store and Revenue Events
Teesnap activated the online store and built promotional plans for:
- Black Friday sales
- Gift card pushes
- Membership promotions
- Tournament registration
- Stay and play bookings
Comparable Teesnap clients have generated more than $20,000 during Black Friday alone, and Kings Creek is now positioned to do the same.
5. Google Business Profile and SEO Management
Teesnap optimized the business listing through updated photos, regular posting, correct business information, and review responses. This helped Kings Creek rank higher in regional searches for golf courses.
6. Event and Tournament Growth
Teesnap incorporated:
- Online registration forms
- Event pages
- Promotional emails and social posts
- Year-round calendar planning
Results and Impact
Immediate Performance Gains
After launching Teesnap Marketing in May 2025, Kings Creek experienced substantial and measurable growth:
- Rounds increased 63% year-over-year
- Total revenue increased 49% year-over-year
These improvements occurred without adding staff or increasing labor costs. The performance lift was powered entirely by better communication, improved pricing structure, and a healthier customer database.
Membership and On Course Growth
Membership grew to more than seventy players, and the course recorded a record breaking month exceeding one hundred and thirty thousand dollars in total sales. Course traffic also spiked, with more than thirteen hundred additional rounds in May compared to the year prior.
Driving Range Growth
Monthly range revenue rose to more than six thousand dollars, and Teesnap identified opportunities to reach ten thousand dollars per month with consistent messaging about the lighted range.
Operational Relief
The marketing workload shifted away from busy staff members and into the hands of Teesnap. This allowed Shawn to focus on course conditions and operations while ensuring consistent, professional marketing continued in the background.
Future Growth with Teesnap
Kings Creek is now positioned to capitalize on major expansion opportunities over the next several years.
Near-Term Initiatives
- Two indoor golf simulators and an indoor putting green
- A stay and play webpage and new promotional packages
- Enhanced tournament marketing
- Increased visual content and storytelling
Long Term Opportunities
- A twenty-seven-unit tiny home project near the ninth hole
- Full dynamic pricing capabilities
- Expanded marketing targeting Dallas, Kaufman, Athens, and surrounding lake communities
- New simulator leagues and winter programming
Teesnap Marketing will manage messaging, content, automation, SEO, and customer data that fuel these initiatives.
Conclusion
Kings Creek Country Club has rebuilt its facilities and course conditions. Teesnap Marketing has rebuilt its digital presence, communication strategy, and customer engagement. Together, the partnership has produced immediate performance gains and created a clear path for long-term growth.
With coordinated campaigns, organized customer data, and smarter pricing, Kings Creek is now one of the most improved golf properties in its region and is positioned for continued success.
Ready to explore how Teesnap can help you run & grow your golf course?
Schedule a demo and talk with our team.
