In the fast-paced world of golf course management, automation isn’t just a convenience; it’s a competitive advantage. By setting up the right email automations, golf operators can improve the customer experience, drive repeat play, and deepen member relationships without adding extra tasks to the staff’s daily workload.
Here are five essential email automations every golf course should have in place:
1. Tee Time Reminder Email
Why it matters: Missed tee times impact revenue. A simple reminder reduces no-shows and helps golfers prepare for their round.
What to include:
- Date and time of the tee time
- Weather forecast
- Course policies (dress code, arrival window, etc.)
- Link to cancel or modify the reservation
- Optional: Add-on suggestions like range balls, carts, or a breakfast special
Pro Tip: Send the reminder 24 hours before the tee time, and test for mobile responsiveness; most golfers will check it from their phone.
2. Thank You for Playing Email
Why it matters: A well-timed thank-you email shows professionalism, encourages feedback, and opens the door for repeat bookings.
What to include:
- Personalized thank you message
- Link to book again
Feedback or survey request - Promotion or coupon for a future round
- Social media or review site links
Pro Tip: Send this within a few hours of play while the experience is still fresh in the golfer’s mind.
3. Defector Email (We Miss You)
Why it matters: If a regular customer hasn’t played in a while, a nudge can bring them back. Reactivation campaigns are often more cost-effective than acquiring new players.
What to include:
- Friendly message acknowledging their absence
- Special offer or incentive to return
- Easy booking link
- Highlight any recent improvements or upcoming events
Pro Tip: Trigger this email 30–60 days after a player’s last round, depending on your course’s typical play frequency.
4. Happy Birthday Email
Why it matters: Birthdays are a perfect opportunity to build goodwill and encourage a celebratory round with friends.
What to include:
- Birthday wishes
- Special gift or discount (e.g., “Your round is on us!” or “Get a free cart rental”)
- Link to book a tee time
- Option to bring a group or schedule a birthday outing
Pro Tip: Send it a few weeks in advance so they have time to plan, and make the offer good for their birthday week, not just the day.
5. New Member Welcome Email
Why it matters: The first impression sets the tone for the entire membership experience. A good welcome email creates excitement and shows members how to get the most out of their new benefits.
What to include:
- Warm welcome message from the GM or head pro
- Overview of membership benefits
- Contact info for key staff
- Link to book a tee time or access the member portal
- Information on leagues, tournaments, and events
Pro Tip: Make it a short series instead of one long email, space out tips and highlights over the first two weeks.
Final Thoughts
Automated emails help your golf course stay connected with customers while saving valuable time. When done right, they feel personal, timely, and relevant, and they make a big impact on retention and revenue.
Need help getting started? Teesnap makes it easy to set up all five of these automations (and more) with integrated tools designed specifically for golf course operators.
