“We believe our approach to a mobile operating system is the best way to serve golfers and helps create an experience that makes them want to be at the golf course more often. Plus, we built a uniquely powerful marketing engine to support the strategy of bringing golfers back more often.”
Living in a world of frenemies and co-petitors is a bit like walking on an old floor. You know the wood won’t break but you tend to be extra careful in every step you take. Why even take the risk and walk on an old, creaky floor? Maybe because you need to get somewhere and the straightest line to that somewhere requires you to take the walk. Our team at Teesnap can relate.
We knew we had to change. Several months ago we decided we had to become better listeners and when it made sense, we would act on what we heard. For years we have been asked about opening our platform to help our clients use technology, not built by Teesnap. There was a time, not long ago, when those requests were rare. As more people used Microsoft Word on a Mac or connected QuickBooks to their golf course point of sale, the requests turned into moments of disbelief when our teams at Teesnap had to say “No” to our clients and prospective clients. We don’t like saying no to clients and we’re not about to live by a code of ‘we know best’. We are a client focused company and we’re always going to try to solve problems our clients have identified.
So why GolfNow? Why do this with a company that was once our fiercest competitor? That’s an easy question to answer. It’s because we listened. GolfNow is and was, by far, the most requested integration we hear about from those considering Teesnap and those already using Teesnap. We want to work with more golf courses. We believe our approach to a mobile operating system is the best way to serve golfers and helps create an experience that makes them want to be at the golf course more often. Plus, we built a uniquely powerful marketing engine to support the strategy of bringing golfers back more often. Without an open platform and connections to companies like GolfNow, we’ve found the opportunity to share that golfer experience and marketing engine with more golf courses has been limited.
Memories can play tricks on us. We’ve heard some say our willingness to accept trade tee times as a form of payment followed by integrations with software and hardware platforms shows we’ve changed too much. We have been accepting trade for more than three years. Some tell stories that would have you believe trade payment is something new at Teesnap. It’s not the case. Unlike many in golf, we are happy to accept cash or trade as payment and we’re humbled every time a golf course chooses to become a client.
We’ve had golf course managers call us and ask us to sign them up with GolfNow. We don’t do that. We provide our clients with options and our clients will work directly with various vendors in (assumably) an attempt to improve their business.
What’s next? First, our teams will continue to deploy our dedicated client success model and will continue to work to convince golf courses using GolfNow point of sale and tee sheet technology to change and use our technology. We have no intention to stop competing for that business or the business of those using foreUP or Lightspeed. Second, we will decide on our next integration and we’ll get to work on it and make it as strong as we can. Third, we’ll repeat the second step – a lot.
In April of 2023 the GolfNow integration will be live and usable. When tee times from a golf course using Teesnap are sold at GolfNow or TeeOff or any tee time site owned by NBC, the booking (reservation) will automatically populate in the golf course tee sheet. The golf course will be given golfer details and the staff who checks in the golfer will have the opportunity to add to the golfer data.
Teesnap believes in the power of marketing, mobility, and simplicity. That’s why we built a suite of software tools that includes a golf and restaurant point-of-sale, tee sheet, website, F&B system, and online store – all designed to feed our powerful marketing system. Teesnap technology is uniquely powerful because our engineers build with a marketing mindset and never forget the importance of a simple, mobile user experience.