Email send fear is alive and real in every owner, manager, golf professional or director of marketing’s heart. Pushing the “send” button on an email campaign can cause a lot of anxiety. Even though we proof and edit for typos, and try to avoid common errors, sometimes we make a mistake, or two or three.
In an attempt to stave off the most common email sending errors, we’re sharing the email campaign preflight checklist. Not only does it go through each part of an email to make sure everything has been reviewed, it also helps with other aspects of a send that you may not have thought about.