Establishing a tone for your golf lessons is important in keeping interest in the game.
Have you ever thought about the experience of your customers? Do you build up their anticipation before the lesson even begins? What about after it’s over? How is your follow through when their lesson is complete? Are they still on your radar, or have they become one of the many forgotten golfers?
Here are Six Ideas to breathe new life into your lesson program!
Idea #1: Improve Your Thank You Page
If your potential golfer can’t sign up directly on your website for your lesson program, then you need to get with this century! Put a form on your website. Then, take it one step further and make sure your Thank You Page is also interesting.
Create an interesting Thank You Page online that appears when they sign up for the program. If you already have one, does your Thank You Page simply say, “Thanks for signing up”?
How does that get the participant excited about your program?
Tips for an Awesome Thank you Page
- The copy on your Thank You Page should be inviting. Include a story about your program or a testimonial from someone who has participated before.
- Include a button that allows them to share that they just signed up on their FB page or Twitter. When participants click that button, they have a pre-written post from you that directs their friends to the lesson page to get them to sign up.
- Be yourself! Have you ever noticed that golf courses write like they are trying to attract the most boring person in the world? Get rid of your corporate speech, and write like you’re talking to a friend.
- Tell them what they can expect next from you.
- Include a link to your online store, so they can pay the fee and come to your first lesson prepared and ready to participate.
If you struggle with this aspect, Teesnap’s MMS team can help you!
Idea #2: Include an Email Follow Up
Write an email series that they receive once a week after they sign up to participate. You can cover a wide range of subjects. This is a great way to introduce people to the game. Golf is much more than learning how to swing a club.
This email series might have information about the advantages to playing golf with your spouse/children or how it is a lifetime sport.
Provide some of the common mistakes that people make when they first take up the game and how to correct/avoid them.
Give links for where to find the best products. If you use Amazon, you can sign up to be an affiliate, and if the person purchases the products you recommend, you’ll even get a small commission! Say hello to free money!
Idea #3: Create a Private Facebook Group
Create a closed Private Facebook Group for your lesson participants.
A Private Facebook Group is one where you approve the people before they can join. In the settings, make sure you select the closed option and NOT the secret option. This allows people to easily find the group, but you still approve them.
This is a safe community for golfers to be able to interact with one another and find local players. Many times (particularly for women), they don’t have friends who play golf, so much of the barrier to playing is in finding a group of golfers.
Here, players can ask questions about the game and get information about learned behavior. This helps with the intimidation factor that is often present in the game. It’s a safe environment to ask questions they might feel uncomfortable asking at the golf course for fear of “looking stupid.”
Idea #4: Create Short Instruction Videos
When you’re learning something new, it’s hard to take in all of the information at once. If you create short videos that reinforce what you’re teaching, then participants can watch these at their leisure.
Upload the videos to YouTube, but set them to the private setting, so they can only be accessed by a special link.
Each week, send out an email and corresponding video that explains what they learned in the group lesson. Provide drills they can practice to improve their skills.
These videos can easily be made using a phone or tablet. They don’t have to be high quality productions. As long as you are providing good information, they will be appreciated by your lesson participants.
Idea #5: Hold a Boot Camp to Train the Local Golf Team
If you have a large junior lesson program, consider using the local high school’s golf team as an added benefit. Allow the PGA Pro or Golf Instructor to oversee your main program, but use the golf team as additional support.
You should hold a bootcamp for everyone who instructors to provide them with tips on how to reinforce lessons. This makes sure everyone is instructing in a similar manner.
Each group would include a Pro or a instructor, and the golf team members would be split evenly among the groups. It’s a great way to instruct a large number of new lesson participants.
Idea #6: Improve Your Follow Up
Don’t forget about follow up. Set up an automated email sequence for the conclusion of the experience to remind the participants to play golf and give them the links again to your training videos.
It’s easy for new golfers to disengage when they’re no longer actively participating in group lessons. A weekly or biweekly email reminder is a great way to gently nudge your participants to continue to hone their golf skills.
To help with enticement, you might consider offering some sort of a comeback coupon or discount card that allows them to continue to play golf when their lessons are finished. If your course is busy, you can make these offers good during designated times.
The key to creating golfers who stay with your golf course (and the game, in general) for the long haul is to get them on the actual course. Remove that intimidation factor, so they feel welcome and valued at your club.
Teesnap’s Managed Marketing Services team can help you if you’d like to implement these ideas at your club.