When designing your email marketing templates, keep in mind that on average 48% of your emails are opened on mobile devices.
Here is a summary from a recent send from Kingsway Country Club, Port Charlotte Public Golf Course.
To find these statistics for your club, go to Teesnap campaigns:
1. Click on Campaigns
2. Select the campaign you want to view
3. On the right side click on Email Client Usage
All of your marketing emails through Teesnap Campaigns are optimized for mobile, but here are a few design tips to make them look and perform even better.
Pay strict attention to the mobile view.
Make sure that your design looks best in mobile view, it has to make sense in both previews but focus on mobile!
When using a background image, make sure it works with the mobile view. A background image might look great in desktop view but on mobile view the screen for background images focuses on the left side of the image.(this is different when using a normal image not as a background)
Using the spacer element between columns
When using 2/3 or 3/3 columns, make sure that the spacing looks correct in the mobile view before sending. Sometimes adding a bit of spacer padding can make all the difference in the mobile view.
View Test Sends on Mobile
Make sure that you take a peek at your test sends on your mobile phone. Go back and forth between tests and tweak your template until it looks perfect!
Good luck with your email marketing this holiday season!
If you need any assistance contact your Strategic Account Manager. If you are struggling with your digital marketing, please also ask your SAM about our managed marketing service. Our MMS clubs are up on average 10% YTD this year!