Things to consider this time of year

By on October 19, 2017 in Email Marketing, Websites

Its that time of year where if you are located in the North operations are winding down and our courses in the South are starting to ramp up for season.  Below is a shortlist of things to be considering this time of year.

1. Black Friday, Cyber Monday sales.  Start to think about what and how you can sell items, bundles of items, or any of the products at your facility through your online store!  Read the article – Capitalizing on Black Friday and Cyber Monday.

Teesnap a partner that cares

Allegiant owner looking to help golf industry take off – Teesnap a partner that cares

By on October 19, 2017 in News

Maury Gallagher is the CEO and chairman of Allegiant Airlines, but he sat on a panel labeled “New Kids on the Block” during the recent Golf Business Techcon held at the Aria and organized by the National Golf Course Owners Association.

Gallagher, a TPC Summerlin member, was involved because of his major stake in Teesnap, a Las Vegas-based golf technology company headed by Bryan Lord.

Gallagher was joined by PGA Tour legend Greg Norman and representatives from the PGA Tour, CBS Sports Digital and the United States Golf Association. The discussion was held to rebuke the perception that golf is a dying sport, and featured people and companies making substantial investments in the industry.

Gallagher and Lord aren’t afraid to speak about golf’s future and believe Teesnap has created a revolutionary software platform that gives course ownership complete control of data and frees them from the pitfalls of antiquated web-based solutions and legacy pricing.

“Historically, golf has been successful relying on its own momentum because the generation I represent, the baby boomers, grew up liking golf and it was a great past time,” Gallagher said. “It was a growth sport in the nineties and 2000s but it hit a wall in 2008. Now, it’s not just ‘a rising tide lifts all boats’; you have to work for it. The problem with the golf industry, at least how I understand it, is my generation is getting older and it isn’t backfilling with the same numbers that are leaving it.

“When I looked at the state of technology and the business and where it was going, it was woefully underinvested and the IT platforms that were out there were built 20 years ago and they have not made enough of a return to reinvest. The other motivation for me is Allegiant is trying to be a leisure-based company and what better leisure is out there than golf?”

Lord is an avid golfer and Purdue University graduate who started developing Teesnap while still a student. The company was founded in 2013 and is the fastest-growing technology company in the space according to the NGCOA, even if it is slower than he expected.

“I perceived that adoption would be faster, but I think the industry is so far behind the modern information age,” Lord said. “It’s an industry filled with industrial revolution people who are living in an information era and those are the people who own the courses. Yet the younger generation who are the early adopters are of the information age.”

Gallagher believes golf’s future is bright, but a willingness to invest is key.

“There are three parties in this arena, the IT tools supplier, the golfer and the course,” Gallagher said. “Historically, that relationship has been between the golfer and the course, but there has been some disintermediation over the last many years where the tool supplier has gone around the golf course and taken their inventory and tried to sell it directly.

“I think the industry has been very naïve about how they have priced and understood the (IT) product. It has value, but they can’t seem to monetize it and/or understand it. They will be very parsimonious when it comes to putting new tech in, but will give away serious money by letting tee times go out the door. Having said that, I do think the industry is waking up.”


Cover Video Marketing

Facebook Cover Videos

By on October 17, 2017 in News

Consumers are watching video on Facebook, they’re engaging with it, and it’s actually getting them to take action. So why not incorporate more of it into your golf course marketing efforts, right at the top of your Facebook page?

First, you’ll need to create a video to upload as your Facebook cover video. You may have noticed that Facebook cover videos are shorter and wider than typical Facebook videos.

The unique size of Facebook cover videos can make it tough to figure out how to get started. The good news is that you can create a Facebook cover video from a regular-sized landscape video.

You’ll just need to keep a few points in mind:

  • Facebook cover videos must be between 20 and 90 seconds long. If your video is less than 20 or more than 90 seconds, Facebook won’t allow you to use it as a cover video on your page.
  • The video resolution must be 1080p. Trying to upload a video at 720p and can’t? Try exporting a larger version.
  • Videos will be cropped to 820 x 462 pixels. For this reason, it’s important to keep any important images and text centralized so they won’t get cut out. The mobile crop is slightly different and will crop less of your video, but once you’ve uploaded it, double-check to make sure it looks okay on mobile. (Note: Facebook’s FAQ lists the cover size as 820 x 456, but we’ve tested and confirmed that videos will be cropped to 820 x 462.)
  • Cover videos autoplay on mute. When viewers first see your video, they won’t hear any audio unless they decide to opt in, so be sure your video makes sense with no sound.
  • Cover videos loop by default, so you want a smooth transition when your video ends and starts again. You can ease awkward transitions by adding a logo or title.
new google my business tools

3 New Google tools to help your Local Search advertising

By on August 21, 2017 in Social Media, Websites

Google My Business basically revolutionized the world of local search and the appeal of search engine optimization for small businesses otherwise unfamiliar with SEO.  Now, Google My Business has rolled out a few new features that can help golf courses attract even more attention to their brands (and earn more search visibility at the same time).

1. Google Posts for all Google My Business / G+ Users

It’s called Google Posts and it’s found when you log into Google my business.  It’s a new tab on the left-hand side of the admin area.  If you are a Teesnap legacy customer or opted for the Pro III package when you are signed into your club Gmail account, go to Google My Business and you will be prompted to sign-in again with your Gmail account.  As Legacy and Pro III clients your blog posts will already automatically syndicate your blog messages to G+ but logging in directly and posting can also help boost your marketing that you might not want to post on your site’s blog like a special offer.  Your club Gmail address is found in your master workbook.

Teesnap Marketing google posts

Creating a Post on Google My Business is pretty simple. On a desktop computer or mobile device, you can log into your usual My Business dashboard, then head to the left side of the screen to access the “Posts” area. From there, you’ll have the option to add a new Post, which can take a variety of forms.

Google introduces a handful of ways businesses can use posts, but there’s plenty of room for more creativity:

  • Announce new promotions or daily specials.
  • Promote visibility of new and upcoming events.
  • Highlight some of your newest products or best-sellers.
  • Take reservations, attract signups for a newsletter, or sell a product directly.

When you create your Post, you’ll have several options, and you can use any or all of them to complete your post. You can add an image, a title, and up to 300 words of text describing the post. You can also add a call-to-action button from a range of different options, including “learn more,” “reserve,” “buy,” “sign up,” or “get offer.”

Your Posts will then have a chance to show up for Google search as well as Google Maps, depending on the nature of the query and the nature of the Post.

2. Google’s Website Builder

Google officially launched its Website Builder within Google My Business in an effort to help small businesses easily create websites. This is great because it can serve as an extra lead generation tool as part of your digital marketing initiatives. Leading people to call the course or bring them to your main website.

Expand your digital marketing with Teesnap

While logged into the dashboard Click on Website.

Click on begin.  The site will be auto-generated from your Google my business details.  Once this is done you can select a theme and add more pictures and descriptive text etc…

Google site marketing seo

When you are done click on publish and here you can choose the URL for your site.  In your case, I would do either of two things.  Use your Brand name, in this case, Sherwood Forest Golf Club, or another alternative is a Key Word, like “City name” Public Golf….Your choice! View the site here:

Local SEO Teesnap Google sites


3. Google Messaging

You can now message with your customers directly via your Google local panel in mobile search.

Text Messaging Teesnap

Click on messaging and set up your preferred phone to accept the text messages.  In search results a messaging icon appears, to allow customers to interact with you!

Messaging in google my business

To stay ahead and compete in search don’t be scared to try these techniques.  Set them up and utlize them they are FREE!

If you need help with your digital marketing please contact us!

Email Reporting Teesnap Insights

Announcing Teesnap Campaigns new suite of email analytics – “Insights”

By on August 18, 2017 in Data, Email Marketing, News

We recently upped the ante with our focus on data, because we know that it’s the foundation for a successful golf course marketing strategy, and the feedback has been awesome.  Introducing Teesnap Campaigns Insights.

We’re excited to launch our new suite of analytics that provides every customer with a complete view into the health and performance of their email marketing and automation efforts.

You will find a new tab in Teesnap Campaigns:

Teesnap Insights

A complete view into email marketing performance

Teesnap has brought together all of the performance data from every email – across all campaigns and automated journeys – to provide you with immediate insight into how your most important KPIs are trending. Aggregate measurements also allow courses to compare performance and make sure you are constantly testing new strategies and making improvements.

Teesnap email marketing

Fresh perspective on subscriber health

FB Live Golf Course Marketing

Facebook Live – Fuel your marketing with live video

By on August 18, 2017 in News

Facebook Live lets you connect with your fans, friends and followers by sharing real-time video of what you’re seeing and doing at your course.  An amazing way to connect with your customers.

You can point the camera at yourself or outward to capture your surroundings, perfect for the golf shop, golf course, score boards, club events, etc…

During the broadcast, you’ll see the number of live viewers, which friends are tuning in and comments in real time. While people are watching you, invite those viewers to tap the Subscribe button. This way, they’ll get notified the next time you’re live.

After you end your live broadcast, it will be saved on your timeline like any other video you upload.


Have a focus for your broadcast. Know what you plan to talk about ahead of time so you FB Live Golf Marketingdon’t have a rambling discussion about nothing. Knowing what you plan to talk about and doing it well will do wonders for your reputation.

Tell fans when you’re broadcasting ahead of time.

Go live when you have a strong connection.

Create a compelling title. It goes without saying that you should relate the title to the focus of your broadcast. When people get a notification that you’re live, the title is the only thing they see when deciding whether they want to join you.

Strive for great audio. Speak loudly and clearly close to the phone or use a microphone. Like with any video, your audience needs to be able to hear what you have to say. To this end, avoid broadcasting anywhere that has a lot of background noise.

Use both the front and back cameras. Since you likely won’t want to have the camera in your face the whole time, you can easily toggle back and forth between the two. When the camera faces you, the audio is better. Speak up when filming away from yourself.

Teesnap golf

Go Team USA!!!

By on August 18, 2017 in News

Teesnap is rooting for Team USA this Solheim Cup weekend!!!  Enjoy the competition this weekend.

Past Results

2015 USA USA 14½, Europe 13½ Europe – Golf Club St. Leon Rot, Germany
2013 Europe Europe 18, USA 10 United States – Colorado Golf Club in Parker, Colorado
2011 Europe Europe 15, USA 13 Europe – Killeen Castle in Co. Meath, Ireland
2009 USA USA 16, Europe 12 United States – Rich Harvest Farms in Sugar Grove, Illinois
2007 USA USA 16, Europe 12 Europe – Halmstad Golf Club in Halmstad, Sweden
2005 USA USA 15-1/2, Europe 12-1/2 United States – Crooked Stick Golf Club in Carmel, Indiana
2003 Europe Europe 17-1/2, USA 10-1/2 Europe – Barsebäck Golf and Country Club in Malmo, Sweden
2002 USA USA 15-1/2, Europe 12-1/2 United States – Interlachen Country Club in Edina, Minnesota
2000 Europe Europe 14-1/2, USA 11-1/2 Europe – Loch Lomond Golf Club in Scotland


Golf POS

Meet us at the NGCOA Tech Con 2017, Sep 27-29th

By on August 18, 2017 in News

The NGCOA Technology Conference is held during Sep 27-29th, right in our backyard.  Minutes from our Teesnap office within the Allegiant Headquarters.  If you plan on attending the conference, also reach out and set up a time for a tour of our office and to talk shop.

Please email me at to schedule.  We would love to visit with you.

See the conference agenda below.

Track 1: Marketing
From developing a social strategy to executing digital promotions to creating a website that functions as a true sales tool, this track will feature a rich offering of sessions designed to bring your marketing efforts into the 21st century.

Track 2: Operations
Data capture. Point-of-sale systems. Yield management. These terms may seem esoteric, but understanding—and more importantly, effectively using—these tools is crucial to running a truly integrated golf operation. Sessions in this track will showcase tips and tactics that can help you get the most from these and other front- and back-of-house operational applications.

 Wednesday, September 27
8:00am – 5:30 pm

  • Registration Open

    Location: 3b

    11:30am – 12:45 pm

    The Opening Experience

    Location: Starvine 10 & 11
    Before the afternoon education begins, peruse the offerings of numerous technology vendors at your discretion. And while you’re there, enjoy a light lunch.

    12:45 – 1:15 pm

    Opening General Session: We’re Living in a Wired World

    Location: Starvine 10 & 11

    1:15 – 1:45 pm

  • Marketing Opening Session: Identifying Your Golfer—The basis of all your marketing efforts

    Location: Starvine 2

  • Operations Opening Session: Creating the Connected Golf Course

    Location: Starvine 13

    Education Block #1

    1:45 – 3:30 pm

  • Social Media Basics

    Location: Starvine 2

    Love it or hate it, social media is here to stay. So if you want to compete in the modern age, you better get your facility online and get engaged. In this track, you’ll gain the basic skills you need to boost your online presence to help drive rounds and grow your business.

    1:45 – 2:15 pm

  • Choosing (and Using) the Best Social Media Platforms for Your Business

    Confused by the vast array of social media platforms? We’ll explore what the most popular social outlets do and learn how to choose the platforms best suited for your business.

    2:15 – 3:00 pm

  • Creating a Posting Schedule That Grabs Attention and Delivers Results

    We’ll discuss the keys to creating effective Facebook posts and develop a posting schedule to get the word out about your course. When you leave this hands-on workshop, you’ll have created 30 days worth of Facebook posts.

    3:00 – 3:30 pm

  • Using Facebook Live

    One of the best ways to generate organic traffic is by utilizing Facebook Live. We’ll review some best practices for using this tool in your golf business and learn how to manage it with a phone app.

  • Website Basics

    Location: Starvine 12

  • Presented by: Andrew Leintz, Dayta Marketing and Luke Riordan, Dayta Marketing
  • Is your website doing all you need it to do for your business? Chances are the answer is no. In this block, you’ll learn what all good websites have in common and learn how to create a site that works for you.

    1:45 – 2:45 pm

  • Are You Wasting Money?

    Technologically challenged? Learn the questions to ask when you’re shopping for or building a website. We’ll talk about the importance of owning your own domain and the actions you need to take if you find yourself in a bad situation. Plus, we’ll look at good web design and discuss what information needs to be on your website.

    2:45 – 3:30 pm

  • Content Marketing

    It’s all the rage in marketing these days. But what is it and how can you leverage it to grow business? We’ll explore this evolving marketing strategy and discover ways to utilize it in your golf business.

  • Clubhouse Operations

    Location: Starvine 13

    Perhaps nowhere is technology more beneficial than in front-of-house operations. In this block, you’ll gain valuable insights to improve efficiencies in this area.

    1:45 – 3:30 pm

  • The Point of Sale: Getting more from your POS system

    The days of taking tee times with pencil and paper and keeping cash in a lock box have long since passed. Point-of-sales systems allow course operators to more efficiently and effectively manage tee time booking and other sales processes, collect and store customer data, and track inventory. In this session, experts from some of the industry’s leading POS providers will share tips and tools to better leverage the power of your POS system.

    3:30 – 4:00 pm

    Education Block #2

    4:00 – 5:45 pm

  • Email Basics

    Location: Starvine 2

    What’s the first impression you give when customers see an email from your course in their inbox? More importantly, what do they do? This seminar will take you step-by-step through the keys to effective email marketing and offer easy steps that will allow you to harness the power of the inbox.

    4:00 – 4:30 pm

  • Are You Writing for Your Golfers?

    The written word is one of the most powerful tools in marketing, but most email messages are poorly crafted. Get a lesson in the art of writing copy that will get in your golfers’ heads, answer their questions, and lead to higher open rates.

    4:30 – 5:45 pm

  • Grow and Own Your List

    Your email list is the cornerstone of all your digital marketing efforts, so to ensure the foundation is as strong as possible, you need to constantly update your database. We’ll discuss how to create a solid opt-in on your website that entices golfers to provide their email addresses, and offer suggestions on ways to get your staff involved in acquiring more emails and leads.

  • Customer-Facing Operations

    Location: Starvine 12

    Technology can have a dramatic impact on how you interact with customers. This educational block will highlight best practices for using customer-facing innovations to ensure you’re making the most of these opportunities.

    4:00 – 5:45 pm

  • Using Technology To Improve the Golf Experience and Generate Incremental Revenue

    Location: Starvine 12
    Whether you’re looking to boost f&b sales, improve your golf instruction offerings or deliver a unique on-course experience, technology can be applied in a number of ways to boost your bottom line. In this session, experts will share ideas for leveraging some of today’s cutting-edge technology to enhance the guest experience.

    4:00 – 5:45 pm

  • Protecting Your Brand

    Location: Starvine 13
    Ever been the victim of a negative online review on Yelp or another site? Or performed a web search and found your course name had been used without your permission? With the proliferation of social media and online transactions, a disgruntled customer or less-than-scrupulous marketer can damage your brand with a few strokes of the computer keys. In this session, reputation management experts and trademark lawyers will share steps you need to take to protect (or repair) your brand should you ever fall prey to brand-bashing or hijacking.

    5:45 – 6:45 pm

  • Happy Hour & Sponsor Meet & Greet

    Location: Starvine 10 & 11
    Sip a beverage and mingle with TechCon sponsors as you peruse their products in a low-key, casual setting.

    Thursday, September 28

    7:00am – 5:00 pm

    Registration Open

    Location: 3b

    7:30 – 8:30 am

  • Buffet Breakfast & Sponsor Demos and Networking

    Location: Starvine 10 & 11
    Before the morning education begins, peruse the offerings of numerous technology vendors at your discretion while enjoying a hot breakfast.

    Education Block #3

    8:30 – 10:15 am

  • Website Advanced

    Location: Starvine 2

    Picking up where the website basics track left off, this session will dive deep into website development.

    8:30 – 10:15 am

  • Turn Your Website into a Money-Making Machine

  • Presented by: Andrew Leintz, Dayta Marketing and Luke Riordan, Dayta Marketing
  • There’s much more to creating a business-building website than peppering the pages with beauty shots of your course. Now more than ever, owners and operators need their websites to drive business and facilitate sales. In this hands-on workshop, experts will walk attendees through the process of building a website that uses video to engage customers while also functioning as an online retail store that helps them to sell everything from tee times to weddings and outings to vouchers for golf.
  • Back-Office & On-Course Operations

    Location: Starvine 12 & 13

    As important as technology is for marketing in the modern age, it’s equally–if not more–important for streamlining back-office and on-course operations.

    8:30 – 10:15 am

  • Being the Captain of Your Tee Sheet

    Location: Starvine 12

  • Presented by: Arnaud Zunz, Priswing; Nahom Daniel and Damien Lemarie, Priswing
  • Dynamic pricing has been used for years in the hotel and airline industries, but it remains widely under-utilized and, often, misunderstood in the golf business. In this session, experts will walk you through, step-by-step, the way to utilize dynamic pricing and digital marketing to fill your tee sheet. The program will explore the fundamentals of building a dynamic pricing strategy and showcase how to effectively manage it on a daily basis for maximum results. Industry newcomer or veteran, single-course owner or multi-course operator, it doesn’t matter—you’ll leave this session with the tools you need to make yield management work for you.

    8:30 – 10:15 am

  • Technology for On-Course Management

    Location: Starvine 13
    From apps for remote irrigation control to drones for course mapping to robotic mowers, technology is transforming the way course operators manage and maintain their most important asset. In this session, experts will analyze some of the innovations that are reshaping golf course maintenance and offer insights into how this technology can be used to maximize efficiency.

    10:15 – 10:45 am

    Education Block #4

    10:45 – 12:30 pm

  • Social Media Advanced

    Location: Starvine 2

    This session will build upon the tactics and techniques introduced in the social media basics track.

    10:45 – 12:30 pm

  • Advanced Social Media Advertising

    So you understand where you need an online presence and have a schedule for reaching out. Now what? This session will serve as a how-to guide on using advanced Facebook techniques to accomplish specific conversions and maintain a low CPC. The presentation will include a variety of tips to help businesses and brands improve their Facebook ads, including a step-by-step process of implementation and discernment of which techniques are best for particular goals and business sizes.

  • Email Advanced

    Location: Starvine 13

    Drawing on lessons learned in the email basics track, this session will showcase advanced email marketing strategies.

    10:45 – 12:30 pm

  • Sales Funnels that Drive Sales

    Do you use emails simply to send occasional discounts for golf or do you leverage them to identify and acquire new customers? If your answer isn’t the latter, you’re vastly underutilizing the power of email. In this advanced hands-on workshop, you’ll walk away with a sales funnel that’s designed to drive more business to your course.

  • Back-Office Operations

    Location: Starvine 12

    This session will highlight tech-fueled solutions designed to enhance back-office operations and efficiencies.

    10:45 – 12:30 pm

  • Technology for Facility Management

  • Presented by: Shane Riley, Scott Lake Golf & Practice Center
  • GPS for fleet management. Point-of-sales systems for tee time booking and customer data collection. Automated time sheet management. In this session, learn how technology is changing the way course operators manage the front and back of the house, and gain tips on ways to use it more effectively.

    12:30 – 2:00 pm

  • Working Lunch & Panel Discussion

    Location: Starvine 10 & 11

  • Presented by: Jared Williams, Golf USA Tee Time Coalition
  • Jared Williams, managing director of the Golf USA Tee Time Coalition, will host a discussion with some of the industry’s leading sellers of online tee times. 

    2:00 – 4:00 pm

  • Sponsor Educational Demo Sessions

    Location: Starvine 2, 12 & 13
    Select sponsors will lead an educational session that offers technology solutions while showcasing their product or service.

    4:00 – 5:00 pm

  • Panel: New Kids On the Block

    Location: Starvine 10 & 11

  • Presented by: Greg Norman, Greg Norman Company; Maury Gallagher, Allegiant Airlines CEO; Andy Rhodes, CIO, USGA; Lance Stover, PGA Tour
  • Despite countless media reports to the contrary, golf isn’t dying. In fact, some companies are making substantial investments in the industry, particularly in the technology space. This panel discussion will spotlight some of the people who are putting their money where the game is and explore why they’re so bullish on the sport.

    6:00 pm

Automated Email Marketing for golf facilities

Introducing Customer Journeys – Teesnap Automated Email Marketing

By on June 8, 2017 in Data, Email Marketing, News

While newsletters and one-off email campaigns will always have a place in your email marketing strategy, today more and course marketers are setting up customer journeys. These journeys send emails automatically based off triggers defined in their Teesnap Campaigns email marketing tool.

This shift is happening because automated emails are generally more personalized and effective than a one-off campaign – as they’re triggered to send based on something unique to each of your customers.

In this introduction, we’ll first explain what marketing automation is, and why it’s an important strategy for your golf course. We’ll also share five customer journeys you can start sending today and show you how to build your own in Teesnap Campaigns.

What is Teesnap email marketing automation?

Teesnap Automated email marketingMarketing automation is when software automatically sends campaigns to your customers and prospects based on triggers you define. As opposed to newsletters and one-off campaigns that you create and send to a whole list of people in one go, customer journeys are set up once, and then sent out each time a subscriber meets your pre-defined trigger.

For example, imagine at your course you wanted to send new players to your facility a 20% offer to encourage them to make another purchase, on say lessons. They’ve clearly expressed interest in your facility, and a discount like this could get them to make another purchase in a different revenue stream.

It would be a huge waste of time to manually create and send a campaign to each new subscriber as they sign up. With Teesnap’s marketing automation, you can create the email once and have it automatically send to anybody who books a tee time and is new to the facility.

Not only is this a huge time saver, but these kinds of automated emails get results.

In fact, studies show that automated emails like the one described above get 86% higher open rates, produce a 196% increase in click-through rates, and generate 320% more revenue than standard promotional emails. (Emarketer, Experion, eConsultancy)

Five customer journeys you can start sending today

With so much potential to save time and grow revenue, it’s easy to be excited about marketing automation. But where do you begin?

To help you out, we’ve curated five of the most effective customer journeys we at Teesnap think you can utilize to grow revenues and improve your operations. While the sky’s the limit when it comes to different types of automated emails, these five are proven to help grow your sales & revenue.

    1.  Birthday Program – 14 days ahead of the customer date of birth, send the 1st birthday notification offer email.  Wait 3 days and determine if the email was opened or not.  If yes do nothing, if no send the offer again.  Wait four more days and check to see if the second email sent was opened or not.  If yes do nothing, if no send one last time.  Using this method one client has seen an extra 28% and 20% open rates increasing the overall success of the campaign using the smart technology available in the automation tool.(see the image below for open rates)

      Lets assume a clubs offer is a free round for your birthday with stipulation that you must bring 3 paying guests. Lets assume you can get 1,000 people redeem their birthday round.  That’s potentially 3,000 more paid rounds in a year.  Assuming on the low end the rounds are valued at $25 per that’s $75,000 in additional revenue generated on this one program!  Dont you feel like implementing this program at your course?
    2. Tee Time Reminders – Based on date of next reservation remind any customer that has a tee time in 5 days of his/her reservation.  In the email include the date and time of tee time by inserting special fields from the master customer list.
    3. New member welcome email – When a course sells a new membership and adds the member into the database to a profile flagged as a member, during the nightly update if the club has a segment listening for new members, the new member will enter this segment.  Journies can be triggered on when a customer enters a segment.  The journey would be triggered at 12am the next day, we would delay 8 hours to send at 8am the next morning the welcome email with all of the clubs member benefits re-iterated.  Then a follow-up email in this same journey after 1 month, 3 months…etc.
    4. No Show notification – Based on date of last no show, please send a kind reminder to the guest that they might call in next time the decide to miss a tee time that someone else could have utilized :)).
    5. Thank you Email – a sincere thank you with bounce back offer (to transient segments that have a future reservation = “N”), with surveys for regulars, to collect feedback – with good feedback click here to leave this google review, with bad feedback click here to talk directly to the manager!  Configure based on your segments of customer profiles.

OK – Here are a few extra ideas:

Club Credit notification – A Journey can quickly email all customers their club credit balance embedded in the email with club “rules of use” in the body content each quarter.  With the last few emails of the journey near year end, warning the customer to come into the club and utilize with purchase or we are clearing out your balance at year end!

AR Balance Notification – If you would periodically like to remind customers that owe you money what their balance is, now you can do that with a marketing oriented email rather than just a statement.  Personalized, branded and friendly – “Hey pay me my money!”

Defector program members – hey we miss you, haven’t seen you in three weeks, we hope your well.

Defector program daily fee – if your last played date has aged 30 days – send this, if the last played date is 60 days old send this (a little sweeter deal).  If the last played date is 70+ days send them an incredible offer!

Segmenting based on Location – collecting zip codes allows you to group them together.  50+ minute drive time – DEEP DISCOUNT LIST!

How to set up a customer journey

Now that you understand what marketing automation is, and the kind of customer journeys you can be sent, let’s dive in and explore how you can set these up for your course.

Step 1: Define the goal

Before you start designing emails and writing copy, it’s important you understand and define what the goal of the automated email series is.  Is it trying to convert new players into regulars?  Ist it to remind customers of important dates at the club.  Or is it to re-engage lost customers that have not been to your course in a few months time.

Step 2: Ensure you have the right data

Teesnap has already developed the connected data feed from your application customer database, and Teesnap campaigns.  There are currently 39 fields of data related to your customers that refresh nightly from the activity from the prior day’s business.  All of the customers’ demographic information, spending, date of last tee time, date of next reservation, Tee time of next reservation, whether they have a future reservation, member=”Y/N”….etc.  If you wish to collect other data, create subscription forms that write to the Master Customer List to start collecting it such as Birthday and other attributes.  We will show you how to do this!   If you haven’t been collecting birthdays this is a great way to start, build the form and embed on your Birthday page – then promote this page.  The subscribers are matched on email – the primary key for all Teesnap data.  The system will match them up.  Now you have one database to market from, connected!  NO MORE ETL hassles.

Step 3: Define the triggers and rules

With a clear goal for your automated emails, and the right data to power them, the next step is to define the trigger and rules.

Triggers refer to the criteria that start the automated journey—i.e. a person joins a list, anniversary of a date, etc. The rules define what happens during the automated journey—i.e. sending an email, waiting 3 days, sending another email.

Depending on the goal of your automated emails, the trigger, and associated rules could be different.

For instance, if your goal is to convert new subscribers into customers then your trigger would likely be ‘When someone joins a list,’ and your rules would be to send an email as soon as they join the list. On the other hand, if your goal is to send an automated birthday email, then the trigger would be the ‘anniversary of a date,’ and the rules would be to send an email on that date, or potentially a few days before if you’re offering them a voucher to dine at your clubs restaurant on their birthday.

Triggers look like this:

Teesnap Automated Email Marketing

Step 4: Define the content and offers

Keeping in mind the goal you set in Step 1, it’s time to think through the content & offers you want to send in the automated emails.

If you’re trying to convert new subscribers into customers through a welcome email, then you’ll likely want to include content that thanks them for subscribing and offers them a discount on their first purchase.

Alternatively, if you’re trying to remind recipients to book a tee time or buy an ancillary service, then you’ll want to include content that makes it clear to them why they should play, when they should book, etc. and include a clear call to action button to make a booking.

At any time during a journey, these email templates can be changed, so if you plan on listing a few current events like the Chamber tournament you are hosting or the real estate association event remember that when these come near you have to keep the journey emails up to date with the proper events.  Like: Mothers Day Brunch, Fathers Day Gift Cards, The Club Championship, League start dates….etc.

By taking a moment to plan out your offers & content in the context of the goal you set in step 1, you’ll help ensure you create a focused email that drives results for your course.

Step 5: Set it up in Teesnap Campaigns

With everything ready to go, the final step is to jump into your Teesnap Campaigns account and start setting everything up.

After naming the journey and selecting which list you want the emails to work off, you’ll be asked to select the trigger event for the automated emails.

Automated Email Marketing Trigger


The right selection here will depend on what you decided in the earlier steps. If you’re sending a welcome email, ‘Subscriber joins the list’ will be the trigger you want. For birthday emails, ‘Anniversary of a date’ is the right trigger.

Next, you’ll need to add steps to the journey to define what happens once the trigger conditions are met.

Within Teesnap Campaigns, you can send an email, wait a period of time, or create a condition that changes the course of the workflow (i.e., If Gender = Male then send them Email A, but if Gender = Female send Email B).


If you wanted to send a welcome email as soon as they joined the list, then you’d select the ‘Email’ step. If on the other hand, you wanted to send it a day or two later, you’d add the ‘Delay’ step followed by an ‘Email’ step.

Now, with the triggers and rules built, you’ll want to create the emails using the content you planned out earlier.

Just like standard campaigns, automated emails can be built using the intuitive drag and drop email builder which makes it super easy to create a beautiful, responsive email campaign.

Teesnap Campaigns Builder


Finally, since you’ve defined the trigger and rules and created the content for each email, you can turn the journey on and start driving results for your business.

In conclusion

Leveraging marketing automation technology to send customer journeys is an incredibly effective way to grow your golf business. Not only are these quick and easy to setup, but they generate 320% more revenue than standard promotional emails. By using Teesnap Campaigns intuitive marketing automation features, golf course marketers like you can easily create automated emails that drive great results for your business.

So get started today!  Email account management for more training!
OR I would like to take a DEMO!

Golf Gift cards on Fathers Day

Fathers Day is fast approaching – What are you selling?

Fathers day is near let’s walk through what “THE CLUB” is doing now in preparation for this selling opportunity.  “THE CLUBS” goal here is to TRIPLE THE NUMBER OF GIFT CARDS SOLD THIS YEAR for FATHERS DAY!

  • This celebration was on THE CLUBS marketing calendar a month back – to kick off the following programs.  The plans for this program were laid out in the clubs project management Marketing Ghant chart, that THE CLUB developed over the Winter downtime (or over the summer for the Sunbelt courses).  Illustrating and planning out all marketing opportunities for the year and the tasks and timelines associated with each element of the plan.
  • In the planning stage of this program, the club determined that Gift Cards would be the item of focus.  Selling Gift Cards to families that want to buy something DAD will use!
  • Flyers featuring the sale were posted in all of the usual locations around the club.  Pro shop, bathrooms, handicapping area, tournament registration area. A month ahead of the holiday.
  • THE CLUB took the time to adjust the look and feel of their online store and branded it temporarily for Fathers Day!
  • Elements of this same flyer(graphics) were used to create an online store product featuring a branded fathers day gift card offering.
  • Several email blast campaigns were set up ahead of time and scheduled to fire at predetermined times.  Varying the times of day for delivery.  THE CLUB decided on 5 deliveries scheduled before Fathers Day.  The best part about this awesome email was the ever present “BUY NOW BUTTON”, that was very prominent in the design of this email, leading them to purchase.
  • THE CLUB also added this message to the homepage of their website, right up front so every visitor that reached their website was reminded to buy their father a gift card.  The banner features a button that leads them to the online store for purchase.
  • THE CLUB also blogged about this a month ahead of time. This in turn syndicated to THE CLUBS branded social network that Teesnap set up for THE CLUB during install.  On Facebook, the post was boosted to the Custom Audiences Teesnap set up with THE CLUB that tracked website visitors through Facebook Pixel Integration.  This cost the club only $20.
  • THE CLUB also boosted the post to all golfers that had played at a competitors course.  They did so by using Facebook demographic targeting.  PRO TIP!  This also only cost the club around $20.
  • THE CLUB also learned that LinkedIn and Twitter also offer amazing targeting algorithms to target golfers in their local City, that they capitalized on. At a very inexpensive cost.
  • THE CLUB also utilized some Facebook Live video streams sprinkled into the marketing mix where various employees at the club describe “Why I love my father so much, and how he became more important to me over the years”, promoting the BUY BUTTON in a subtle way.
  • THE CLUB also learned how to automatically post Facebook Live videos to their WordPress website, without the need to log in, supercharging their social and growing their audience.(ask Account Management how)
  • THE CLUB also learned how to send its customer database all blog posts in email format the very next morning on autopilot.(ask Account Management how)

THE CLUB expects these kinds of results when
getting this organized, focused, and targeted
on all marketing efforts for 2017 with Teesnap!

(These are real results of online store activity and website traffic at a few of the Teesnap Clients utilizing their tools)


Teesnap Golf Course Websites Teesnap Website

Teesnap Wesbites