golf email marketing

Using emoji and symbols in your email subject lines

By on October 31, 2016 in Email Marketing

When was the last time an email subject line made you smile? Thanks to emoji, email subject lines are getting a lot more expressive with everything from 😍, to 🍕 and even 💩 making appearances in our inboxes.

By using emoji in place of words, or to complement words, marketers have unlocked a new way to engage and connect with their subscribers. And engagement is the name of the game when it comes to email marketing.

Brands using emoji in their subject lines have seen a 45% increase in their unique open rates according to a report by Experion.com.

Emoji are popping up all over. In fact, Jess Nelson of Email Marketing Daily reports that “the use of emojis in mobile and email marketing messages has increased 775% year-over-year” and “triggered email messages containing emojis have jumped more than 7,000% in recent months and emoji use in marketing messages has shown a steady 20% increase month-to-month in 2016.”

How to design high-performing email campaigns using the inverted pyramid model

By on October 5, 2016 in Email Marketing

Are your email campaigns as effective as they could be?  If you’re not designing your campaigns the right way, then you might not be capturing your audience’s attention and getting your key messages across, and this can result in fewer people clicking-through from your campaigns than you’d like.

That’s where the inverted pyramid model comes in.

What is the inverted pyramid model and why does it work?

Research shows that an adult’s attention span is, on average, eight seconds.

Golf Course Marketing with Email

Email marketing in the era of 8-second attention spans

By on October 5, 2016 in Email Marketing

Did you know that the attention span of the average adult is less than a goldfish? That means, adults typically pay attention to one task for about 8 seconds.

It’s not that adults aren’t capable of paying attention. It’s simply that there are so many different factors continually vying for the mind’s spotlight that it’s difficult for anyone to pay attention to one thing for an extended period of time.

If you don’t easily believe that there is a world of information competing for your attention, consider the following statistics:

  • Businesspeople send and receive an average of 121 emails a day.
  • The average adult is exposed to an average of 247 marketing messages a day.
  • 28% of the average adult’s time a day is spent on social media where marketing messages are abundant.
Golf Holiday Gift Card Sales

Double your Christmas Gift Card Sales this Year

By on September 27, 2016 in Email Marketing, News, Websites

Do you want to double the amount of holiday gift card sales you did over last year?  Let’s decide to double our sales this year during this holiday season!  Isn’t it a cool idea to think of all your sales this way?  We can accomplish this task this year because we have the tools, we are starting early and we have the plan.  The following tips and techniques will set you on the right path to double your sales this Christmas!

Preparing for Christmas Sales 2016 – Start Now

Website – add a row of “sales space” under your main menu and before the featured image on your homepage.  You can feature a nice Christmas branding area here and drive them to your shopping cart to purchase online or to call and order at the pro shop!

Double your Gift Card sales this Christmas

Online Store – If you are utilizing your online store and have various gift cards set up as products use the URL’s of these products in your blog posts and email blasts to drive them back to buy!  Change the images now on these gift cards to brand them for Christmas.  If you don’t have an online store set up on your Teesnap website and you want one ACT NOW and Email Mark to set this up!  Let’s get this done now in time for the holidays!

Golf will miss the King

By on September 27, 2016 in News

We lost a wonderful human being with the passing of Mr. Palmer. He meant a tremendous amount to the golf community and the game is where it is today largely in part to Mr. Palmer. He has done so much for our community through his endless charity and giving. Mr. Palmer is a person everyone should look up to for how he lived his life. His constant smile and thumbs up will be missed by so many. While it is sad that Mr. Palmer has passed, I think we can all take joy in seeing the many pictures and stories everyone is sharing throughout social media today. This proves just how much he has meant to all of us!  We will Miss the King.

How to Save Time by Batch-Scheduling Your Club’s Blog Posts

By on September 26, 2016 in News, Websites

Keeping your blog regularly updated is the best way to improve your club website’s search engine rankings and drive traffic back to your site. But finding the time to post new content two to five times a week – our recommended posting pace – can be a challenge for a busy club owner, marketing director or support staff. Fortunately, you can easily fill your blog’s posting queue with several posts at a time to be posted at future dates, by using the Schedule feature on your blog. This can save you a lot of time and make updating your club’s blog much more convenient. Here’s how!

worthington manor golf course website

Adding Content to your Website through Curation

By on August 22, 2016 in News, Websites

Curating golf content is a great way to add golf information to your blog. Curating content is the process of collecting, organizing and displaying information relevant to a particular topic or area of interest.  Web sites with good, regular, fresh content attract more customers, keeping them excited and engaged.  You should use this process in between your posts about leagues, tournaments, sales, upcoming events, and general news about your club. Use this process when you don’t know what to post about!

Golf Course facebook marketing

How to Add a Book a Tee Time Button on Your Facebook Business Page

By on August 13, 2016 in News, Websites

Adding a “Book a Tee Time” button to your Facebook page can make it easier for your customers to book tee times and also send a ton of new Tee Times to your course!

Facebook pages are one of your most important social assets.  Facebook has been working on enhancing the experience between fans and brands by bridging the gap between your fan page and your other digital assets.  The Call to Action (CTA) button is designed to bring a business’ most important objective to the forefront of its Facebook presence. Call to action buttons link to any destination on or off Facebook – more specifically, your Teesnap Booking Engine.

Golfer Data for Email Marketing

Collecting Quality Data at Your Club

By on August 9, 2016 in Data, News, Reporting

Collecting quality customer data has to become a culture at your club.  Teesnap transactional data and consumer behavioral data is useless unless you can act on it with a good email address for your customers.  This culture is the engine that can drive many marketing campaigns for your club and grow revenues.