When was the last time an email subject line made you smile? Thanks to emoji, email subject lines are getting a lot more expressive with everything from 😍, to 🍕 and even 💩 making appearances in our inboxes.
By using emoji in place of words, or to complement words, marketers have unlocked a new way to engage and connect with their subscribers. And engagement is the name of the game when it comes to email marketing.
Brands using emoji in their subject lines have seen a 45% increase in their unique open rates according to a report by Experion.com.
Emoji are popping up all over. In fact, Jess Nelson of Email Marketing Daily reports that “the use of emojis in mobile and email marketing messages has increased 775% year-over-year” and “triggered email messages containing emojis have jumped more than 7,000% in recent months and emoji use in marketing messages has shown a steady 20% increase month-to-month in 2016.”