Release Sneak Peak

By on November 11, 2017 in News, Update

Release SNEAK PEAK

Here is a preview of our GUEST TO GOLFER features. These features drastically speed up the reservation and check out process, all while capturing more data for reporting and marketing efforts.

Teesnap’s algorithm learns while you use it!

When booking a reservation the frequent players are displayed.

 

Select the frequent players who are in the reservation.

 

From the tee sheet add players 2, 3, and 4 from this view, or search/add another player.

 

From the reservations details screen, frequent players are also available to add to a reservation. An iOS shortcut, such as swiping left on a player name, reveals additional features.

 

An iOS shortcut, such as swiping right on a player name, reveals customer notes and profile.

Stay tuned for more improvements and development on the way to help you run your course!

Golf Google My Business

Editing your Golf Course Google My Business Listing – Just got Easier

By on November 1, 2017 in News, Websites

Your golf course’s Google My Business listing is an essential part of getting found in maps and in search.  As you may know, when you come on board with Teesnap we claim, brand and optimize your google listings page for you.  This is a big step in the right direction for your courses SEO and we take pride in doing this for you. However, during this time of the year when business hours change, it used to be tricky to find the settings and make adjustments to your profile.  Google has recognized this and has very recently, unleashed a new feature that makes it easier to manage your My Business listing, right from the search results.

How it Works

When you’re logged into your Google account, search for your course by your golf course name in the Google search bar. When it pops up, you’ll be able to access a responsive new dashboard. This dashboard allows you to add images, edit your information, share posts directly, check on your page views, and more. For most of you the golf course gmail account that was used to claim your listing is found in your master workbook!  If you don’t have that, contact your Account Manager today.

Here’s what the dashboard looks like:

Google my business dashboard right in search

You may want to try this today, check your business hours, update some photos of the club and check your reviews.  Be sure to click on the top right hand corner to drill into your statistics.  You will be amazed at how many searches are happening for your golf course, how many you showed up in, how many phone calls you received.  Its all in there!

If you would like to talk about your golf courses marketing plans for next year please don’t hesitate to contact me at mfarrow@teesnap.com.  Lets work together to drive revenues at your course!

Google Small Thanks – Turn your customers into your greatest advocates

By on November 1, 2017 in News, Social Media, Websites

Google recently rolled out a great new product that allows your golf course to turn positive reviews into nice looking posters that can be printed or shared online.  It is called Small Thanks With Google and we like it!  Reviews are a great thing to have, and why not show them off?

These generated posters are free, easy to use, and are another reason to encourage golfers to leave reviews on your golf course Google My Business listing. You can start with the pre-selected reviews, or choose from a set list of your top reviews to create a customized poster. Then you can export for use in your design campaigns or shared directly to Facebook, Twitter or Instagram. It takes less than five minutes to get an awesome looking design.  You can also print for your business, send in an email through Teesnap campaigns, or feature on your Teesnap website.

Check out some of our Teesnap clients’ posters we created by using this new tool from Google.

Google Small Thanks

Want to Make your own?

  1. Start here: https://smallthanks.withgoogle.com
  2. Search for your golf course name in the search box.
  3. Once you select your location, three auto generated posters of good reviews will be created.
  4. You can select one of them you like and click “Generate Assets”.
  5. If you’d like to customize yours, select “or customize your own”.
  6. When done click on “Generate Assets”.
  7. Then you can download the poster in a PDF for printing and also share to Google Plus, Facebook, Twitter and Instagram.

Things to consider this time of year

By on October 19, 2017 in Email Marketing, Websites

Its that time of year where if you are located in the North operations are winding down and our courses in the South are starting to ramp up for season.  Below is a shortlist of things to be considering this time of year.

1. Black Friday, Cyber Monday sales.  Start to think about what and how you can sell items, bundles of items, or any of the products at your facility through your online store!  Read the article – Capitalizing on Black Friday and Cyber Monday.

Teesnap a partner that cares

Allegiant owner looking to help golf industry take off – Teesnap a partner that cares

By on October 19, 2017 in News

Maury Gallagher is the CEO and chairman of Allegiant Airlines, but he sat on a panel labeled “New Kids on the Block” during the recent Golf Business Techcon held at the Aria and organized by the National Golf Course Owners Association.

Gallagher, a TPC Summerlin member, was involved because of his major stake in Teesnap, a Las Vegas-based golf technology company headed by Bryan Lord.

Gallagher was joined by PGA Tour legend Greg Norman and representatives from the PGA Tour, CBS Sports Digital and the United States Golf Association. The discussion was held to rebuke the perception that golf is a dying sport, and featured people and companies making substantial investments in the industry.

Gallagher and Lord aren’t afraid to speak about golf’s future and believe Teesnap has created a revolutionary software platform that gives course ownership complete control of data and frees them from the pitfalls of antiquated web-based solutions and legacy pricing.

“Historically, golf has been successful relying on its own momentum because the generation I represent, the baby boomers, grew up liking golf and it was a great past time,” Gallagher said. “It was a growth sport in the nineties and 2000s but it hit a wall in 2008. Now, it’s not just ‘a rising tide lifts all boats’; you have to work for it. The problem with the golf industry, at least how I understand it, is my generation is getting older and it isn’t backfilling with the same numbers that are leaving it.

“When I looked at the state of technology and the business and where it was going, it was woefully underinvested and the IT platforms that were out there were built 20 years ago and they have not made enough of a return to reinvest. The other motivation for me is Allegiant is trying to be a leisure-based company and what better leisure is out there than golf?”

Lord is an avid golfer and Purdue University graduate who started developing Teesnap while still a student. The company was founded in 2013 and is the fastest-growing technology company in the space according to the NGCOA, even if it is slower than he expected.

“I perceived that adoption would be faster, but I think the industry is so far behind the modern information age,” Lord said. “It’s an industry filled with industrial revolution people who are living in an information era and those are the people who own the courses. Yet the younger generation who are the early adopters are of the information age.”

Gallagher believes golf’s future is bright, but a willingness to invest is key.

“There are three parties in this arena, the IT tools supplier, the golfer and the course,” Gallagher said. “Historically, that relationship has been between the golfer and the course, but there has been some disintermediation over the last many years where the tool supplier has gone around the golf course and taken their inventory and tried to sell it directly.

“I think the industry has been very naïve about how they have priced and understood the (IT) product. It has value, but they can’t seem to monetize it and/or understand it. They will be very parsimonious when it comes to putting new tech in, but will give away serious money by letting tee times go out the door. Having said that, I do think the industry is waking up.”

Source: www.reviewjournal.com

Cover Video Marketing

Facebook Cover Videos

By on October 17, 2017 in News

Consumers are watching video on Facebook, they’re engaging with it, and it’s actually getting them to take action. So why not incorporate more of it into your golf course marketing efforts, right at the top of your Facebook page?

First, you’ll need to create a video to upload as your Facebook cover video. You may have noticed that Facebook cover videos are shorter and wider than typical Facebook videos.

The unique size of Facebook cover videos can make it tough to figure out how to get started. The good news is that you can create a Facebook cover video from a regular-sized landscape video.

You’ll just need to keep a few points in mind:

  • Facebook cover videos must be between 20 and 90 seconds long. If your video is less than 20 or more than 90 seconds, Facebook won’t allow you to use it as a cover video on your page.
  • The video resolution must be 1080p. Trying to upload a video at 720p and can’t? Try exporting a larger version.
  • Videos will be cropped to 820 x 462 pixels. For this reason, it’s important to keep any important images and text centralized so they won’t get cut out. The mobile crop is slightly different and will crop less of your video, but once you’ve uploaded it, double-check to make sure it looks okay on mobile. (Note: Facebook’s FAQ lists the cover size as 820 x 456, but we’ve tested and confirmed that videos will be cropped to 820 x 462.)
  • Cover videos autoplay on mute. When viewers first see your video, they won’t hear any audio unless they decide to opt in, so be sure your video makes sense with no sound.
  • Cover videos loop by default, so you want a smooth transition when your video ends and starts again. You can ease awkward transitions by adding a logo or title.
new google my business tools

3 New Google tools to help your Local Search advertising

By on August 21, 2017 in Social Media, Websites

Google My Business basically revolutionized the world of local search and the appeal of search engine optimization for small businesses otherwise unfamiliar with SEO.  Now, Google My Business has rolled out a few new features that can help golf courses attract even more attention to their brands (and earn more search visibility at the same time).

1. Google Posts for all Google My Business / G+ Users

It’s called Google Posts and it’s found when you log into Google my business.  It’s a new tab on the left-hand side of the admin area.  If you are a Teesnap legacy customer or opted for the Pro III package when you are signed into your club Gmail account, go to Google My Business and you will be prompted to sign-in again with your Gmail account.  As Legacy and Pro III clients your blog posts will already automatically syndicate your blog messages to G+ but logging in directly and posting can also help boost your marketing that you might not want to post on your site’s blog like a special offer.  Your club Gmail address is found in your master workbook.

Teesnap Marketing google posts

Creating a Post on Google My Business is pretty simple. On a desktop computer or mobile device, you can log into your usual My Business dashboard, then head to the left side of the screen to access the “Posts” area. From there, you’ll have the option to add a new Post, which can take a variety of forms.

Google introduces a handful of ways businesses can use posts, but there’s plenty of room for more creativity:

  • Announce new promotions or daily specials.
  • Promote visibility of new and upcoming events.
  • Highlight some of your newest products or best-sellers.
  • Take reservations, attract signups for a newsletter, or sell a product directly.

When you create your Post, you’ll have several options, and you can use any or all of them to complete your post. You can add an image, a title, and up to 300 words of text describing the post. You can also add a call-to-action button from a range of different options, including “learn more,” “reserve,” “buy,” “sign up,” or “get offer.”

Your Posts will then have a chance to show up for Google search as well as Google Maps, depending on the nature of the query and the nature of the Post.

2. Google’s Website Builder

Google officially launched its Website Builder within Google My Business in an effort to help small businesses easily create websites. This is great because it can serve as an extra lead generation tool as part of your digital marketing initiatives. Leading people to call the course or bring them to your main website.

Expand your digital marketing with Teesnap

While logged into the dashboard Click on Website.

Click on begin.  The site will be auto-generated from your Google my business details.  Once this is done you can select a theme and add more pictures and descriptive text etc…

Google site marketing seo

When you are done click on publish and here you can choose the URL for your site.  In your case, I would do either of two things.  Use your Brand name, in this case, Sherwood Forest Golf Club, or another alternative is a Key Word, like “City name” Public Golf….Your choice! View the site here: http://sherwood-forest-golf-club.business.site

Local SEO Teesnap Google sites

 

3. Google Messaging

You can now message with your customers directly via your Google local panel in mobile search.

Text Messaging Teesnap

Click on messaging and set up your preferred phone to accept the text messages.  In search results a messaging icon appears, to allow customers to interact with you!

Messaging in google my business

To stay ahead and compete in search don’t be scared to try these techniques.  Set them up and utlize them they are FREE!

If you need help with your digital marketing please contact us!

Email Reporting Teesnap Insights

Announcing Teesnap Campaigns new suite of email analytics – “Insights”

By on August 18, 2017 in Data, Email Marketing, News

We recently upped the ante with our focus on data, because we know that it’s the foundation for a successful golf course marketing strategy, and the feedback has been awesome.  Introducing Teesnap Campaigns Insights.

We’re excited to launch our new suite of analytics that provides every customer with a complete view into the health and performance of their email marketing and automation efforts.

You will find a new tab in Teesnap Campaigns:

Teesnap Insights

A complete view into email marketing performance

Teesnap has brought together all of the performance data from every email – across all campaigns and automated journeys – to provide you with immediate insight into how your most important KPIs are trending. Aggregate measurements also allow courses to compare performance and make sure you are constantly testing new strategies and making improvements.

Teesnap email marketing

Fresh perspective on subscriber health

FB Live Golf Course Marketing

Facebook Live – Fuel your marketing with live video

By on August 18, 2017 in News

Facebook Live lets you connect with your fans, friends and followers by sharing real-time video of what you’re seeing and doing at your course.  An amazing way to connect with your customers.

You can point the camera at yourself or outward to capture your surroundings, perfect for the golf shop, golf course, score boards, club events, etc…

During the broadcast, you’ll see the number of live viewers, which friends are tuning in and comments in real time. While people are watching you, invite those viewers to tap the Subscribe button. This way, they’ll get notified the next time you’re live.

After you end your live broadcast, it will be saved on your timeline like any other video you upload.

Tips

Have a focus for your broadcast. Know what you plan to talk about ahead of time so you FB Live Golf Marketingdon’t have a rambling discussion about nothing. Knowing what you plan to talk about and doing it well will do wonders for your reputation.

Tell fans when you’re broadcasting ahead of time.

Go live when you have a strong connection.

Create a compelling title. It goes without saying that you should relate the title to the focus of your broadcast. When people get a notification that you’re live, the title is the only thing they see when deciding whether they want to join you.

Strive for great audio. Speak loudly and clearly close to the phone or use a microphone. Like with any video, your audience needs to be able to hear what you have to say. To this end, avoid broadcasting anywhere that has a lot of background noise.

Use both the front and back cameras. Since you likely won’t want to have the camera in your face the whole time, you can easily toggle back and forth between the two. When the camera faces you, the audio is better. Speak up when filming away from yourself.

Teesnap golf

Go Team USA!!!

By on August 18, 2017 in News

Teesnap is rooting for Team USA this Solheim Cup weekend!!!  Enjoy the competition this weekend.

https://twitter.com/SolheimCupUSA/status/898537236051841025

Past Results

YEAR TEAM POINTS LOCATION
2015 USA USA 14½, Europe 13½ Europe – Golf Club St. Leon Rot, Germany
2013 Europe Europe 18, USA 10 United States – Colorado Golf Club in Parker, Colorado
2011 Europe Europe 15, USA 13 Europe – Killeen Castle in Co. Meath, Ireland
2009 USA USA 16, Europe 12 United States – Rich Harvest Farms in Sugar Grove, Illinois
2007 USA USA 16, Europe 12 Europe – Halmstad Golf Club in Halmstad, Sweden
2005 USA USA 15-1/2, Europe 12-1/2 United States – Crooked Stick Golf Club in Carmel, Indiana
2003 Europe Europe 17-1/2, USA 10-1/2 Europe – Barsebäck Golf and Country Club in Malmo, Sweden
2002 USA USA 15-1/2, Europe 12-1/2 United States – Interlachen Country Club in Edina, Minnesota
2000 Europe Europe 14-1/2, USA 11-1/2 Europe – Loch Lomond Golf Club in Scotland