Many of you are using Instagram to your advantage as part of your social media marketing.  You should check this: Are you using a personal profile or a business profile?

Making the switch to an Instagram business profile will give you access to a number of features that golf course marketers may find useful.  My hunch is that many of us have Instagram accounts and don’t know that you can convert your account.

Making the switch to an Instagram business profile will give you access to a number of features that golf course marketers may find useful.  My hunch is that many of us have Instagram accounts and don’t know that you can convert your account into a business account and have access to a number of good marketing features.

1: Access Your Instagram Business Profile

To find out if you have access to the new Instagram business profiles, you’ll first want to make sure that your Instagram app is updated to the latest version. Then go to your Instagram app and tap on your profile photo at the bottom right.

Next, tap on the settings wheel icon at the top right.

If you see Switch to Business Profile, you have access to the new Instagram business profiles.

2: Set Up Your Instagram Business Profile

Tap on the Switch to Business Profile option, and then the View Features link to learn about the features that come with switching to a business profile.

From here, you can flip through screens that tell you how you’ll be able to use your business profile to:

  • Connect to your Facebook page.
  • Add a phone number, email, or location so customers can reach you directly from a button on your profile.
  • Learn about your followers and see how your posts are performing.
  • Create promotions on Instagram that help you grow your business.

 

 

 

 

 

 

 

 

 

 

 

 

 

When you’re ready to make the switch, click the blue button to continue and connect to your Facebook business page.

Now enter your business contact information, and Instagram will automatically pull information from your Facebook page. You can choose to use this information or remove it, based on your preferences.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Once you’re finished, you’ll be taken back to your Instagram profile, which will now be a business profile.

 

 

 

 

 

 

 

 

 

Explore Your Business Profile From a Visitor’s Viewpoint

If you have another Instagram account, you can switch over to it to see how your new Instagram business profile looks.

Or you can tap on the Contact button to see which engagement options your visitors will see when they view your profile.

You can decide at this point whether you want to remove some information such as your location, for example, if it isn’t complete or people don’t need to visit your business. You can also edit your business profile to change the option from Call to Text.

3: Explore Instagram Insights

To access your Instagram Insights, look at the top right of your new business profile next to your settings wheel icon. You’ll see a bar graph icon that will take you to your Instagram Insights.  After you post something to your new business profile, you’ll get details on the impressions and reach from your posts, plus the number of website clicks from your business profile.

 

When you tap on the See More link for your top posts, you’ll see a screen dedicated to your posts. Each post will show the image and the number of engagements currently on the post. You can also tap on any of the links for Impressions, Reach, or Engagement to bring up a filter to see posts based on that specific criterion.

 

 

 

 

Go back to the original Insights screen, tap on the See More link for your Followers

 

Here, you’ll get a breakdown of your followers by gender, age range, location, and the times/days they’re most likely to be online.
The latter may prove useful when planning your Instagram posting schedule.

Learn How to Advertise on Instagram

 

 

 

 

After You Switch to a Business Account

When you switch to a business account, you can still go to your settings and connect with friends on your personal Facebook profile. You also have the option to switch back to a personal Instagram account, which may or may not be available.