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Bucking the Trend

By April 10, 2019 No Comments
2018 Rounds Played

I had the pleasure of attending the NGF Symposium with Director of Sales, Knight Schwandt, where we were in the company of Annika Sorenstam, Iso Aoki, George Bodenheimer (past president of ESPN) and many other industry leaders. The NGF team led by Joe Beditz and Greg Nathan presented their summary of the yearly Golf Industry Report.

I am proud to see how our portfolio of Teesnap software users and our Managed Marketing Services clients performed last year against the national averages.

Even with last year being the wettest on record, our clients outperformed the national average.  Teesnap users on average were up 3% in rounds played.  Teesnap Managed Marketing Services clients were up on average 7% in rounds played. What might these numbers have been with some cooperation from mother nature?

National rounds played dipped 4.8% in 2018 to 434M, a decline driven by heavier precipitation levels than normal across the country during the busiest months for golf. The reduction in rounds was more due to a lack of playable days than a lack of interest. In fact, participation increased incrementally for the first time in 14 years, with an estimated 24.2 million people playing on a golf course. (Source, NGF)

Here are a few other key findings:

Rounds Played

2017

469M Rounds played*

3
decrease

2018

456M Rounds played*

5
decrease

2018

Teesnap MMS Clients

7
increase

*National rounds played report from NGF, March 2019.

Levels of Commitment

3.2M

NUTS

I’m a golf nut, I love the game and it’s my favorite activity

4.9M

HOOKED

I guess you could say I’m hooked, it’s certainly one of my favorite things to do

12.2M

CASUAL

It’s fun – one of several ways I like to spend my recreational time

3.9M

FRINGE

Golf is OK, but I often choose to do something else with my time

Participation

24.2M

PLAYED ON A GOLF COURSE

20.3M

COMMITTED GOLFERS

33.5M

OVERALL PARTICIPATION

23M

OFF-COURSE PARTICIPANTS

9.3M

OFF-COURSE ONLY

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