Think you’ve found all the golfers in your City?
Think again!
Please read this full post and take a look at the results our courses are getting by using the system and staying committed!
Have you ever felt this way?
“I’ve operated here for 10 years. I think I’ve tapped into every golfer in my county”
“I don’t think there are any new golfers in my area”
“I’ve found them all already”
It might be time to take a fresh look at what has worked, what didn’t work, what doesn’t work and check your assumptions in these areas. Growing your database should be a priority. If you haven’t developed a culture for database growth at your club, then you are costing your business money.
Over the past three to four years we have encountered many operators and PGA Pros who say “Checking in golfers through the tee sheet is too hard”
“It takes too long” or “It’s not worth it”
When you don’t use Teesnap as it is designed, your staff and counter help are hindering the growth of your business.
Look at these results
Teesnap’s design captures
more data for you
Online Teetimes
Collects player data automatically. Promote online bookings in all your channels to grow your bookings online, saving you time and creating efficiency.
Connected Data
The ultimate benefit of Teesnap’s platform is that transactional data is tied directly to marketing activities. There is no tedious importing/exporting of spreadsheets.
Guest to Golfer
When adding golfers to the tee sheet, you’re able to view and quickly add frequent playing partners.
By having a developed culture of database growth with the staff, these clubs have not slowed down in their growth. These same clubs have continually grown their revenues over this same time frame. We have featured them in our case studies.
Why is having a large database important?
CUSTOMER SERVICE
One of the main reasons is the increase in customer service. Teesnap is designed to send emails based on golfer behavior at your club. These are simple tools that provide a great customer service component.
Imagine welcoming a new member to the club with an instructional email that provides important information about the club and what is included in the membership. That’s some great customer service!
You might choose to thank someone for coming to play at your course after they have played a certain number of times. This would also be a great opportunity to include links to review sites.
If you’re trying to encourage people to book online, you can send an email once they have booked online ten times that includes a free bucket of balls thanking them for using that service.
The possibilities are endless when you consider the types of customer service aspects you can provide to your golfers.
MARKETING
When you have a larger database, more people are opening your emailed advertisement. More eyeballs reading your content means more people know about the specials and events that you are hosting at your club.
ADVERTISING
If you use Facebook Ads, then you can upload your email list into your Ads Manager. This allows your targeted ads to be shown directly to the customers that matter the most to you!
You can also create a lookalike audience inside of Facebook. This audience is created from your email list and allows Facebook to find customers who have the same characteristics as your golfers. That means they are likely to become your customers with a little advertising!
Have multiple areas where your customers can enter your database!
Are you passionate with your staff about creating this culture at your club? Spreading the word through your staff that this is a very important part of their job. Make sure your staff understands the importance of getting the email!
While getting the email at check-in is ideal, it sometimes isn’t always practical. That’s why having multiple areas where you can add people to your database is important.
WEBSITE SIGN UP
Make sure you are giving away something on your website that requires people to give their email address. This can be something simple like signing up for a birthday club or a complimentary bucket of balls. View what you’re giving away as payment for their email address.
An email address has the ability to earn your golf course more money, so invest in them by giving something away to your golfer.
HOLD A CONTEST
Keep your staff engaged by holding a contest on who can input the most number of emails.
GROUP OUTINGS
Give away a hat, t-shirt, sleeve of balls, etc. to people who play in company outings if they fill out a form that you provide on their carts. When they turn in the form, they can pick from a swag bag. You get their email, they get a logoed item from your course. Talk about a Win/Win.
Developing a culture at your golf course where collect data is in the top three most important aspects of their job performance is extremely important. Having a large database will result in more sales and a bigger chance for you to fill your tee sheet.
What are you going to do to help grow your database today?
