The targeting features built into Facebook Ads allow you to reach people based on their demographics, location, interests and behaviors. This means that if you want to target golfers within any distance from your club to serve up your marketing message you can do so very quickly and very affordably.
In the video below Silverlake Country Club in upstate New York targets golfers in Southern Ontario Canada for stay and play packages. We are posting a multi-image post to the Facebook Business Page and BOOSTING the post with the inline ads manager.
Utilize these factors in the FB marketing algorithm
Demographics – Choose people based on traits like age, gender, relationship status, education, workplace, job titles and more.
Location – Reach people in areas where you want to do business. Even create a radius around your facility to help create more walk-ins.
Interests – Find people based on what they’re into, like hobbies, favorite entertainment and more.
Behaviors – Reach people based on their purchase behaviors, device usage and other activities.
Pro Tip:
Want to use this for other ancillary revenue centers?
Try this. Create a custom audience based on workplace.
If you are trying to drive revenues to your dining room for lunch business set up targeted audiences that are based on workplace. If there are firms around your club you can target them and serve up messaging to the employees of those businesses! Send them the lunch specials!
