With over 316 million monthly active users and a young demographic to boot, Twitter is a great platform for golf course marketers.  Here are 5 basic starting points.

Don’t be an egg
Choose a profile photo that is casual and friendly.  Add your best golf course photo for more interest.

Write a catchy bio
Tell us who you are, what you do and what you love in 160 characters or less.  Don’t be afraid to show a little personality of your club.

Create a useful timeline
Follow the influencers in our field.  PGA, PGA Tour, USGA, NGCOA.  People that inspire you.

Use #hashtags to tune in
Follow the right hashtags for breaking news or conference updates.  Increase your reach by adding a hashtag or two to your tweets.  Add a hashtag to your bio, something that works for your course name and city term, like #OrlandoGolfCourses.

Think twice, post once
Tweets can travel far and fast.  be thoughtful about what you write!

Your course may have already had a profile that we tied into during set up, but if you didn’t we created one for you.  Visit your web 2.0 workbook to log into twitter and make some customizations!  Can’t find your social workbook? Please contact account management, we will email it to you.

Remember that your social syndication currently auto posts to twitter.  So stay active on your blog!  We will also be covering Twitter along with Facebook and LinkeIN, in our social media amplification process (coming soon).  Using the Twitter ads manager, you can reach the right audience by targeting based on interests, geography, gender, device, or users similar to your followers. In addition, maximize the relevancy of your message by targeting by keywords in people’s Tweets.  We have a very interesting process for this to help you get the word out about your courses programs.  Stay tuned!